Building branding
Visionary pioneering
Visible, noticeable, tangible: Our brand should inspire people. We combine the advantages of the group, our market leadership, with perfection and quality. For us, that means being a premium solution provider, that’s what we life for at MULTIVAC. We want people to feel our passion for quality and know-how with our brand at every moment – and we have further developed the design of our brand identity for this purpose.
With our new visual, more muted colors, clear structures and variable corporate fonts as well as other precisely developed elements, we are defining new creative paths.
Visual Branding
Size of the visual
Visual on free space
The visual is always based on the height of the building and is placed in a ratio of 1:4.
Height visual = 1|4 building height
Applicable guard spaces around the visual are used to place the visual.
Visual in limited space
The visual is always placed as large as possible. If the visual has to be placed less than 1|4 of the building height due to limited space, it will be in the largest possible size incl. shelter placed.
Visual in a prominent, free area
On building parts that have a prominent orientation or ideal visibility, it is possible to set the visual larger than 1|4 of the building height.
The visual can then be placed freely in size, but at most so large that the protective space of the visual is not violated.
Logo Branding
Size of the logo
Logo on free space
The logo is always based on the height of the building and is placed in a ratio of 1:4.
Height of logo = 1|4 building height
The applicable protection spaces around the logo are used to place the logo.
Logo in limited space
The logo is always placed as large as possible. If the logo has to be placed less than 1|4 of the height of the building due to limited space, it will be in the largest possible size incl. shelter placed.
Logo in prominent space
On building parts that have a prominent orientation or ideal visibility, it is possible to set the visual larger than 1|4 of the building height.
The visual can then be placed freely in size, but at most so large that the protective space of the visual is not violated.
Pylon with 5m height
A pylon showing the brand is placed in front of each building in the access area or prominently on the building’s access road.
Information pillar at a height of 3m
In front of each building in the main entrance area there is a pylon on which the logo, location, information and the link to the website can be found.
The areas location, information and web can be translated into respective national language and enriched wirh individual information.
Application example
