Logo
The logo was designed using units of meaning X and Y. The basis for X and Y is the TVI lettering. The Y results from the vertical lines in the letters T and I. The X results from the horizontal lines of the lettering using the example of the letter T. These meaning units were then used as distance definition variables. This results in a harmoniously coordinated overall.
A second line was created according to these rules for the addition PORTIONING.
Bildmarke TVI
Bildmarke TVI Portioning
Wortmarke
TVI
TVI
This lettering can be set in any font. This is not our figurative word mark, just our registered word mark. It is also important to ensure that all letters of the word “MULTIVAC” are capitalized in the body of the text.
Positioning
The word and figurative mark are placed together in the upper or lower area.
The word and figurative mark are surrounded by a clearly defined protective space, which also serves for precise positioning.
The visual may be placed detached from the wordmark, while respecting the visual’s safe spaces and visual bleed rules.
Inset size
The overall height of the figurative mark defines the position and sizes of the layout components.
The standard size of the logo for use in DIN A4 formats is 11 mm.
Online
Protective surfaces
A protection zone was defined around the logo to ensure that the TVI brand has sufficient distance to images, texts and other logos.
There are two variants, whereby the first variant should always be chosen with priority in the design. Bei Platzmangel oder Formateinschränkungen kann auch die zweite Variante verwendet werden. This results from the lettering “M” of the visual and offers a space-saving placement option.
Color on the logo
It is necessary to be able to place the logo in different colors in order to contrast it with the background as much as possible.
For this purpose, the variants shown below are offered for use.
Logo data
The TVI logo can be downloaded in AI (Adobe Illustrator), EPS, JPG and PNG formats. The logo is available in 4c and as a special color (Pantone).
If you require a different file format or logo requirement, please contact mc[at]multivac.de
Variants
The TVI logo is available in two variants, which differ in the addition “Portioning” in the second line.
There is also a pure TVI logo without the addition of the second line.
Special case
If several companies are displayed next to each other and the vertical version of the logo is used for visualization, the following rule must be observed.
The company with the longest company name forms the basis for the font size and position of the company name. It is also important to ensure that the visual is displayed in the same size and position. The company name is aligned to the left of the visual.