MULTIVAC background | logo blue
RGB: 15 | 30 | 70
HEX: #0F1E46
CMYK: 100 | 88 | 38 | 35
Pantone 281 C
RAL 5013
Oracal 591
HKS 41
MULTIVAC text | teasers | call2action blue
RGB: 25 | 145 | 230
HEX: #1991E6
CMYK: 75 | 30 | 0 | 0
Pantone 279 C
RAL 5015
Oracal 555
HKS 44 K 70%
Colours
Colour concept
White and black are mainly used for text and backgrounds. The MULTIVAC color background | Logo Blue is mainly used for the logo, backgrounds and headlines. The color is also used in illustrations and graphics. The MULTIVAC color text | Teaser blue is used as an accent color on top of the dark blue. This applies to text, icons, illustrations. This colour can be used as a secondary color in illustrations and graphics.
Brand colours
The MULTIVAC brand colours are only used as full shades. They may not be darkened, brightened or displayed transparently.
MULTIVAC background | logo blue
RGB: 15 | 30 | 70
HEX: #0F1E46
CMYK: 100 | 88 | 38 | 35
Pantone 281 C
RAL 5013
Oracal 591
HKS 41
MULTIVAC text | teasers | call2action blue
RGB: 25 | 145 | 230
HEX: #1991E6
CMYK: 75 | 30 | 0 | 0
Pantone 279 C
RAL 5015
Oracal 555
HKS 44 K 70%
MULTIVAC Group logo grey
RGB: 87 | 87 | 87
HEX: #575757
CMYK: 0 | 0 | 0 | 80
Pantone Cool Grey 11
RAL 7024 Graphite grey
Oracal 740 Swedish grey
HKS 93
Possible colour combinations
Functional shades of gray can be used to supplement backgrounds, illustrations, graphics and text.
RGB: 57|57|57
HEX: #393939
RGB: 74|74|748
HEX: #4A4A4A
RGB: 87|87|87
HEX: #575757
RGB: 99|99|99
HEX: #636363
RGB: 111|111|111
HEX: #6F6F6F
RGB: 124|124|124
HEX: #7C7C7C
RGB: 135|135|135
HEX: #878787
RGB: 146|146|146
HEX: #929292
RGB: 157|157|157
HEX: #9D9D9D
RGB: 168|168|168
HEX: #A8A8A8
RGB: 178|178|178
HEX: #B2B2B2
RGB: 188|188|188
HEX: #BCBCBC
Black print
RGB: 0 | 0 | 0
HEX: #000000
CMYK: 40 | 0 | 0 | 100
Pantone Black
RAL 9005
Oracal 702
HKS 88 K
Black online
RGB: 43 | 43 | 43
HEX: #2b2b2b
White print
RGB: 255 | 255 | 255
HEX: #ffffff
CMYK: 0 | 0 | 0 | 0
RAL 9010
Oracal 631-98
HKS 44 K
White online
RGB: 252 | 252 | 252
HEX: #fcfcfc
Gray background online
RGB: 242 | 242 | 242
HEX: #f2f2f2
RGB: 198|198|198
HEX: #C6C6C6
RGB: 208|208|208
HEX: #D0D0D0
RGB: 218|218|218
HEX: #DADADA
RGB: 227|227|227
HEX: #E3E3E3
RGB: 237|237|237
HEX: #EDEDED
RGB: 246|246|246
HEX: #F6F6F6
[os_content type=”logged_in”] Test text only visible for logged in people. [/os_content]
Color weighting
The color weighting in MULTIVAC media should roughly correspond to the area ratio shown. The background colours white and gray predominate. Font and lines determine the proportion of black. The darker blue is used for flat background displays. It also serves as the font colour for headings. The lighter blue serves as a contrasting colour to the darker blue and is used for headings on the darker blue, as well as for illustrations and for Call2Action or action areas. Ideally, the photographs also fit into this colour harmony.
Possible color combinations
The classic use for this colour combination is to place black text on a white background. The colour combination can also be used for icons or monochrome illustrations.
Due to the poor contrast, no black text may be set on a dark blue background or dark blue text on a black bakground.
Not allowed
