5. social media

I. General information 

We maintain publicly accessible profiles on various social networks. Your visit to these profiles triggers a variety of data processing operations. Below we provide you with an overview of which of your personal data is collected, used and stored by us when you visit our profiles.

When you visit our profiles, your personal data is not only collected, used and stored by us, but also by the operators of the respective social network. This happens even if you yourself do not have a profile on the respective social network. The individual data processing operations and their scope differ depending on the operator of the respective social network and they are not necessarily traceable by us. For details on the collection and storage of your personal data as well as the type, scope and purpose of its use by the operator of the respective social network, please refer to the data protection declarations of the respective operator:

The privacy policy for the social network Facebook, which is operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, can be found at www.facebook.com view;
The privacy policy for the social network Instagram, which is operated by Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA, can be found at help.instagram.com view;
The privacy policy for the social network YouTube, which is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, can be found at www.gstatic.com view;
The privacy policy for the social network Pinterest, which is operated by Pinterest Europe Ltd, Palmerston Hous, 2nd Floor, Fenian Street, Dublin 2, Ireland, can be found at policy.pinterest.com view;

II Data protection information for our Facebook fan page Insights

Facebook Ireland Ltd ("Facebook") provides us as Facebook fan page operators with so-called "Facebook Insights" ("Insights"). Insights are various statistics that provide us with information about the use of our Facebook fan pages. You can also find detailed information on this at www.facebook.com.

In order to compile these statistics, various information provided by you (including personal data) is processed by Facebook. The personal data is processed by Facebook and us as joint controllers within the meaning of Art. 26 GDPR. Below we provide you with the essential information of the agreement concluded between Facebook and us (https://www.facebook.com/legal/terms/page_controller_addendum) in accordance with Art. 26 GDPR.

Our legal basis for the processing of Insights data is our legitimate interest pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR. We have a legitimate interest in being able to track user behaviour on our Facebook fan pages. In particular, this enables us to record the reach and effectiveness of our campaigns, postings and other activities by compiling statistics. This enables us to continuously optimise our website and our offer in line with requirements. This is also the purpose of the processing for us.

Facebook may process the following data in particular:

Date and time of the action
Country/city (estimated based on the IP address or imported from the user profile for logged-in users)
Language code (from the HTTP header of the browser and/or the language setting)
Age/gender group (from the user profile, only for logged-in users)
Previously visited websites (from the HTTP header of the browser)
Whether the action was performed on a computer or on a mobile device (from the browser user agent or from app attributes)
Facebook user ID (only for logged-in users)
The exact processing of your data when you visit our Facebook fan page depends on whether and how you use the Facebook products. If you have a Facebook account, Facebook can permanently assign the data to your account in order to learn more about you.

Even if you do not have a Facebook account, Facebook can save your data. This can be done through the use of cookies. These are usually small text files that are stored on your respective device. Various information is written to this text file, which can be read again at a later date. This enables Facebook to store and process information about you even if you do not have a Facebook account. You can find more detailed information about Facebook cookies at en-de.facebook.com.

As part of Insights usage, we only receive anonymised statistics from Facebook about the use of our fan page. We can only recognise how many users have carried out certain interactions, but not which user has carried out a certain action. The statistics of the Insights data do not allow us to draw any conclusions about a person.